GEO & SEO services
Help customers discover your business through ChatGPT, Claude and Google AI answers.
We combine generative engine optimisation (GEO), SEO and local search with the website improvements needed to support them.
Clear scope. Practical changes. Measured progress.
Where your customers look
The opportunity
They might type it into Google. They might ask an AI assistant to compare suppliers.
Either way, your business needs to be easy to find, understand and assess. A clear service page, real experience and accurate information give a buyer something useful to work with.
GEO focuses on how your business appears in AI answers. SEO helps people discover it through search. Local SEO connects that work to the places you actually serve.
We bring the work together and make the changes.
Evidence from our own work
These are websites built and operated by our technical director, Michael Szalaty. They are related-business examples, not independent MSD client engagements.
The work includes service and location pages, useful course content, internal linking and technical SEO.
Recruitment & staffing
Previous 3 months Last 3 months
Chefs Bay Search Console Web comparison supplied by its owner. Received 7 September 2026. Values are rounded; exact date endpoints are not available in the supplied comparison.
Online training
Previous 3 months Last 3 months
The Academy comparison is attributed by Michael, who supplied the report. Received 7 September 2026. Values are rounded; exact date endpoints are not available in the supplied comparison.
These are overall Web search comparisons, not a measure of ChatGPT or Claude visibility. Historic results do not predict another business's results.
What we do
We research, prioritise and implement. Your monthly scope follows the opportunities in your business.
Find the questions buyers ask, the businesses AI names and the sources it cites. Improve the pages and evidence that explain why your business is relevant.
What you receiveA defined question set, citation checks and a prioritised improvement plan.
Fix the barriers between your content and search: crawl access, indexing, internal links, page structure, speed and mobile usability. Make business facts clear in the page and its structured data.
What you receiveImplemented fixes, a change record and checks on the finished pages.
Technical SEO servicesHelp nearby customers understand where you work and what you offer. Review eligible Google Business Profiles, Bing Places and Apple Business Connect, alongside genuine service-area content.
What you receiveAccurate business details, useful local pages and a practical profile plan.
Local SEO servicesTurn your experience into service pages, comparisons and answers that help someone choose. Find relevant industry references, review opportunities and backlink gaps worth pursuing.
What you receiveReviewed content and relevant opportunities. Any outreach is agreed with you first.
SEO copywriting & off-page SEO servicesWhere we can be useful
This work suits businesses with real expertise and a clear service to sell.
Recruitment and staffing businesses need the right employers and candidates. Training providers need learners to understand the course and qualification. Specialist service businesses need buyers who understand the problem they solve.
We agree which customers and enquiries matter before choosing the pages, places and questions to target.
Meet the people doing the workThe monthly programme
Start with an assessment. Continue with a defined monthly scope covering agreed improvements, monitoring and a review with a director.
Website changes, content, local profiles and reference opportunities are prioritised together. Extra work is agreed before it starts.
Agree the customers, services, market and questions that matter. Check current search visibility, AI citations and enquiry measurement.
Choose the next work from the evidence: a blocked page, an unanswered buyer question, weak proof or inaccurate business information.
Make the agreed website and content changes. Check how they work on desktop and mobile, then publish and notify search engines of updates.
Report what changed, what was observed and what to do next. Keep visibility, website visits and qualified enquiries separate.
You keep your accounts, content and reporting history. The next month's work follows the evidence.
Measurement
A mention in an AI answer is different from someone choosing your business. Your reporting should make that clear.
DataForSEO supports keyword, competitor, backlink and citation research. Third-party volumes and traffic estimates are labelled as estimates. Coverage varies by platform and country.
How we approach it
Clear answers. Relevant evidence. Information people can trust.
Google's guidance keeps useful, original content and sound SEO at the centre of AI search. OpenAI and Anthropic also document how their search systems access websites. We use that guidance to prioritise work, while measuring what the platforms actually show.
Rankings and AI recommendations are controlled by the platforms. We commit to the agreed work and transparent reporting.
The practical questions
GEO is work intended to improve how a business is discovered, understood and cited in AI-generated answers. It combines useful, evidenced content and clear business information with accessible websites and measurement. We apply it alongside SEO, rather than treating it as a separate ranking switch.
We can check search access, improve the pages that explain your services, strengthen supporting evidence and test relevant questions. We then record whether your business is named or cited. ChatGPT and Claude choose their own sources, and answers vary by question, model, location and session. No provider can guarantee a recommendation.
No. Google says its generative AI search features rely on its core search systems. Crawlable pages, useful content and a good experience remain the foundation. Our programme covers traditional search and AI visibility together, with separate measures for each.
Google does not require special AI files, a particular content length or special schema for its generative search features. We use structured data where it accurately describes your visible content, and prioritise useful pages and genuine evidence over adding markup for its own sake.
We review the services and places you genuinely cover, your website and eligible business profiles. Work can include Google Business Profile, Bing Places, Apple Business Connect and relevant review platforms such as Trustpilot. Profile eligibility and ownership are checked first. We do not invent offices or publish copies of the same page for every town.
We assess existing links and identify relevant references, partnerships, directories and editorial opportunities. Placement depends on the publisher and your actual relationships. We do not sell a guaranteed backlink count, paid ranking links, fabricated reviews or mentions presented as independent endorsements.
We use available first-party search reports and a documented set of test questions, supported by third-party citation data where coverage fits the market. Each report names the platform, period and method. A brand mention, a source citation, a referred visit and a confirmed enquiry are recorded separately. A prompt sample does not represent every user.
Often the useful work is on the site you already have. We assess its content, access, structure and measurement before recommending changes. When development is needed, MSD can implement it as part of the agreed scope.
We agree an initial assessment and then a defined monthly scope: the site, market, priorities, implementation work and reporting. You see what was completed and why the next work is recommended. Fees and any extra work are agreed before delivery. Search engines control crawling and rankings, so we do not promise a fixed date for results.
A conversation with a director
Tell us your website, what you sell and who you want to reach. We will discuss where search and AI visibility work could help.
Your operation is the starting point.
